01 Trade show & event
Instead of the business-card lottery
The premium tag stays on the decision-maker's keyring — and opens a qualified lead form on activation. No slip of paper that gets lost.
Solution · Lead Generation
The giveaway becomes a lead.
The cheapest B2B lead is the one someone gives you voluntarily. With BrandID, your lead form opens at the moment of activation — the recipient leaves their contact details with documented consent, and the contact flows straight into your CRM. No cold call, no wastage.
- 1×
- activation = 1 contact opportunity, with consent
- with
- documented consent — double opt-in on request
- live
- handover to your CRM, without delay
- from 100
- units, in your corporate identity
The problem with classic lead sources
Lots of reach. Little contact.
Trade shows, paid, cold calling: expensive, high in wastage and often without clean consent. The business card from the trade-show stand gathers dust in a drawer, the paid click disappears as “Direct/None”, the cold call annoys. The promotional product, which already has the attention, goes unused.
BrandID uses exactly this moment: the recipient wants to activate the item as loss protection — and that's precisely where you capture the contact. Legally sound, voluntary, at the moment of highest attention for your brand.
- The lead is created at the moment of activation, not through follow-up
- Fields freely definable — from a plain email to a qualified BANT query
- Real-time handover into the CRM, with campaign source and timestamp
Where it works
Three occasions, one form.
Wherever you're already handing something over — and have so far left the contact on the table.
-
-
02 Field sales
Handed over at signing
Insurance, finance, car dealership: the tag handed over at contract signing or vehicle handover captures the contact exactly when loyalty is at its peak.
-
03 Onboarding
Customer loyalty from day 1
A welcome gift with activation: newsletter opt-in, appointment booking for the first meeting or a discount code for the next purchase — all legally sound.
Frequently asked questions
Lead generation with promotional products — in brief.
How do the leads get into our CRM?
In real time — natively connected (HubSpot, Salesforce, Pipedrive) or via webhook & API into practically any other system. Every lead carries a campaign source and timestamp, with no CSV ping-pong.
Is it GDPR-compliant?
Yes. The contact details are created with active, documented consent at the moment of activation — with double opt-in if desired. That's cleaner than many a bought-in data set. How the moment of activation becomes a lead is explained in the magazine: From giveaway to lead.
Which fields can we ask for?
Freely definable — from a plain email through name and company to a qualified BANT query. The shorter the form, the higher the completion rate; we help you strike the balance.
What does a lead cost this way?
That depends on unit price and activation rate. The promotional product ROI calculator shows your cost per contact in two minutes — comparable to your cost-per-lead from trade shows or paid.
The product behind it
The lead machine is called BrandID.
The solution on this page is BrandID — SilentLink under your brand, on the same relay infrastructure that carries our consumer products every day.
On the product page you'll find the six activation modes, the campaign dashboard, the CRM integrations and all the terms.
- Lead form as one of six activation modes
- Native CRM integration + webhook & API
- Campaign dashboard: activations, leads, contacts
The platform in action
Contacts, not concepts.
The relay behind your promotional item runs every day in the consumer use of the SilentLink product family. Here's what their users say:
4,9
out of 5 · 109 reviews
5 92 %
4 8 %
3 0 %
2 0 %
1 0 %
BrandID
Turn gifts into contacts.
Tell us the occasion, target audience and quantity — you'll get a concept, a sample in your corporate identity and a quote. Two fields are enough; a reply within 24 hours on business days.
Your contact
AS
You speak directly with us — the people who built the system, not a reseller.
- Reply within 24 h on business days
- Free & no obligation
- Software made in Germany · Servers in DE & EU · GDPR-compliant
Prefer to write? Briefly outline your project — reply within 24 hours on business days.
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