Calculator · Promotional Product ROI
What does a promotional product contact cost you?
With a classic promotional product you never know: a ballpoint pen vanishes without a trace. A BrandID promotional item gets activated — and every activation is a measurable contact with consent. Enter your numbers below and compare with your cost-per-lead from trade shows, paid or cold calling.
- ≈ 4,67 €
- Example: cost per contact (adjustable below)
- 30%
- assumed activation rate
- 500
- units in the sample calculation
- with
- documented consent per contact
Calculate with your own numbers
Your cost per contact, calculated openly.
Budget ÷ activated contacts. Quantity times unit price gives your advertising budget; the activation rate determines how many real contacts come out of it. Adjust the assumptions to your campaign.
Simplified model calculation, not an offer. The activation rate depends above all on the moment of handover: handed over in person beats an insert, an occasion beats scattershot giveaways. And the basic benefit remains in any case — your logo hangs on the keyring, not in a drawer.
Cost per activated contact
—
—
About the calculation
How the cost per contact adds up.
What counts as an “activated contact”?
A recipient who activates their tag — in doing so, they see your campaign and, depending on the setup, leave contact details, book an appointment or redeem a code. Unlike with a classic promotional product, this is a measurable, documented touchpoint, not a hoped-for one.
What activation rate is realistic?
It depends on the occasion. Handed over in person at contract signing or vehicle handover, rates are high; as an anonymous trade-show insert, lower. The calculator starts at a conservative 30% — enter your own figure.
Is the comparison with my cost-per-lead fair?
Yes, and usually in your favour: weigh the cost per contact against your CPL from trade shows, paid or cold calling — including the question of how many of those ever had documented consent. BrandID contacts do. The full calculation is in the magazine: Trade-show giveaways in a cost-per-lead check.
And if the rate stays low?
Then you'll see it — in black and white, per campaign. That's the difference from a classic promotional product, where you never find out. And even then the basic benefit remains: your logo in the daily life of your target audience.
The product behind it
The calculation becomes a channel.
What the calculator shows, BrandID delivers: promotional items in your corporate identity that can be activated — showing your campaign, capturing leads and feeding them into your CRM.
On the product page you'll find the six activation modes, the industry examples, the dashboard and all the terms.
- Lead form, appointment booking, discount code and more — selectable per campaign
- Leads with consent straight into your CRM (HubSpot, Salesforce and the like)
- From 100 units, entirely in your corporate identity
BrandID
Let's run the numbers on your campaign.
Tell us the occasion and quantity — you'll get a concept, a sample in your corporate identity and a quote. Two fields are enough; a reply within 24 hours on business days.
Your contact
You speak directly with us — the people who built the system, not a reseller.
- Reply within 24 h on business days
- Free & no obligation
- Software made in Germany · Servers in DE & EU · GDPR-compliant
Prefer to write? Briefly outline your project — reply within 24 hours on business days.
Your request is in.
A confirmation is on its way to — check your spam folder just in case. We usually get back to you within one business day.
Submission failed.
That didn't go through just now. Send us your request directly by email instead — your details are already filled in:
Send by email