Solution · Promotional Products with QR Code
Promotional products you can actually measure.
A QR code turns the giveaway into a channel: whoever activates the item sees your campaign — a lead form, appointment booking or discount code — and every contact flows measurably into your dashboard, instead of going silent after handover.
- 90%
- of promotional products are kept*
- 70%
- brand recall*
- 100%
- measurable: every activation in the dashboard
- from 100
- units, in your corporate identity
* GWW impact study 2019, promotional product effectiveness
Why QR makes the difference
The print stays silent. The code speaks.
An ordinary promotional product carries your logo — nothing more. It never tells you whether it works, who uses it, whether it ever turns into a contact. A static printed QR code is barely better: printed once, unchangeable, unmeasurable, with no reply channel.
An activatable contact point turns that around. The recipient activates the item to use it as loss protection — and sees your campaign in the process. The destination can be changed at any time, every interaction is countable, and the gift becomes a measurable touchpoint.
- Destination changeable at any time — without reprinting the physical item
- Every scan cleanly attributed instead of “Direct/None” in your analytics
- Reply channel included: lead form, appointment booking, discount code & more
How it works
Print. Give away. Measure.
Three steps lie between print approval and the first contact in your CRM.
-
Step 01
Produced in your corporate identity.
Key finder, luggage tag, pet tag or vehicle contact point — with your logo, your landing page, your packaging. Delivery time three to six weeks.
-
Step 02
Given away and kept.
A promotional product with real utility ends up on the keyring or suitcase instead of in a drawer — and works there for your brand every day.
-
Step 03
Activated and measured.
On activation, your campaign appears; scans, activations and contacts flow measurably into the dashboard — straight into your CRM if you like.
Campaign in the moment of activation · leads & appointments · measurable in the dashboard
Frequently asked questions
Promotional products with a QR code — in brief.
What's the difference from a printed QR code?
A static print always points to the same destination, can't be changed after printing and measures nothing. An activatable contact point is dynamic: the destination can be changed at any time, every interaction is measurable, with a reply channel to the recipient — and with real utility (loss protection) that makes activation attractive in the first place.
How does the promotional product become measurable?
Every scan and every activation flows into your dashboard: activations, leads and contacts per campaign. What you'd never learn from a ballpoint pen is here in black and white — per occasion, per batch, per channel.
Which items are available?
Key finders, luggage tags, pet tags and vehicle contact points — each in your corporate identity. Which one fits depends on your target audience; we advise per occasion.
From what quantity does it pay off?
From 100 units. The white-label setup with its own landing page and corporate-identity production pays off from three-digit quantities. The promotional product ROI calculator shows what a contact actually costs.
The product behind it
The measurable promotional product is called BrandID.
The solution on this page is BrandID — SilentLink under your brand, on the same relay infrastructure that carries our consumer products every day.
On the product page you'll find the six activation modes, the campaign dashboard, industry examples and all the terms.
- Lead form, appointment booking, discount code, newsletter, NPS — selectable per campaign
- Campaign dashboard: activations, leads & contacts
- Leads with consent straight into your CRM
The platform in action
In everyday use, not in the ad brochure.
The relay behind your promotional item runs every day in the consumer use of the SilentLink product family. Here's what their users say:
4,9
out of 5 · 109 reviews
BrandID
Make your promotional item measurable.
Tell us the occasion and quantity — you'll get a concept, a sample in your corporate identity and a quote. Two fields are enough; a reply within 24 hours on business days.
Your contact
You speak directly with us — the people who built the system, not a reseller.
- Reply within 24 h on business days
- Free & no obligation
- Software made in Germany · Servers in DE & EU · GDPR-compliant
Prefer to write? Briefly outline your project — reply within 24 hours on business days.
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